Video Labs Adds Digital Media Capacity with Purchase of another Final Cut HD Suite

Video Labs, the 33-year old Rockville, MD based media services firm has added another Final Cut Pro HD editing suite to its significant media manipulation and distribution capabilities. While the company is supporting its customers with disc authoring (including Blu-ray), caption encoding, duplication/ replication, HD conversions, digital file transcoding and media packaging, Video Labs continues to be at the forefront of creative firms that support virtually every media format in the world. Now, Video Labs has increased its capacity to provide enhanced creative services and support digital media sources (be it archiving or file creation).

Major editorial houses choose Final Cut as their editing tool and Video Labs is part of that group. Final Cut Pro delivers high-performance HD/digital non-linear editing, native support for virtually any video format and facility class interoperability. The workflow extends to other Final Cut studio applications. Working as an individual or within a team environment, Final Cut provides for multiple creative options and technical control.

Of main interest to the Video Labs team is Final Cuts ability to enable a quick and efficient work environment. These characteristics ultimately lead to project deadlines being met with consistency and of significant importance, cost effective editorial solutions for high quality programs. With the Final Cut Studio 3 and AJA’s Kona capture card, Video Labs is able to ingest/output video to/from virtually any source.

Media formats/sources now being used at Video Labs to support its clients authoring/editing, duplication and mastering needs includes Blu-ray, DVD, CD, HDCAM, DVCPRO, DVCPRO HD EX, HDV, PROHD, Digital Betacam, Betacam SP, Beta SX, IMX, DVCAM, mini DV, DLT, et al.

With the addition of another Final Cut editing solution, Video Labs continues their commitment to invest in technology and media content and distribution capability. With its increase in capacity, Video Labs enhanced solutions now offers its clientele the widest range of Videotape/Broadcast duplication, High Definition conversions, International standards conversion, DVD/Blu-ray/CD duplication/replication, authoring, SpoTTrac encoding, non-linear editing, media packaging, distribution and digital media delivery. Video Labs continues to offer its clientele the best in customer service and project management.
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For more information, please contact Video Labs at 301-217-0000 or reach Video Labs on the web at http://www.videolabs.net/ or via email - mailto:sales@videolabs.net/mweiss@videolabs.net .

Video Labs Wins Prestigious Award

Video Labs Selected as Recipient of
The Gazette of Politics and Business
Third Annual Exceptional 53 Business Award

Rockville, MD----------September 20, 2010

Video Labs, the Rockville, MD-based media marketing and services firm, is proud to announce its inclusion as one of the 53 most exceptional businesses in the State of Maryland as recognized by The Gazette of Politics and Business.
The P&B Exceptional 53 Award program, produced by The Gazette P&B, acknowledges Maryland's top 53 businesses and organizations based on criteria that included the recipient company's annual revenue and employee growth, as well as noteworthy product or service innovations, community service efforts, strategies for success through the economic downturn, and reputation as a "good place to work."

"I applaud these exceptional Maryland businesses that are consistently on the leading edge of innovation and doing their part to help through their pro-active community service programs. To make the 53 list is a great accomplishment," said Cliff Chiet, publisher of The Gazette P&B.

"Having been in existence for over 32 years, Video Labs appreciates being recognized for its efforts involving community and industry support, along with measures used to enable operational and client-driven efficiencies," stated CEO Michael Weiss. Michael also stated, "It's an honor to be recognized as one of Maryland's best businesses by such a well-respected publication."

With this recognition, Video Labs continues its commitment to invest in technology and media distribution services. Video Labs media solutions offers its clientele the widest range of Videotape/Broadcast duplication, High Definition cloning, International standards conversion, Blu-ray/DVD/CD duplication/replication, authoring, captioning, packaging, distribution, and digital media delivery. Video Labs continues to offer its clientele rush service every day of the year.

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Blu-ray - ooh, ahh!

When our first Blu-ray master popped out of its drawer, the Video Labs staff sighed. After all, we've been monitoring the DVD format wars for some time to see which way it would tumble. Low and behold, Blu-ray has won. Video Labs has long been HD-friendly in tape format and now our new Final Cut Pro system completes the HD circle by allowing us to support our Blu-ray customers with phenomenal disc resolution. For screenings, trade shows and corporate events, clients now request Blu-ray for a top-of the-line viewing experience.

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Video and Media Production for Your Website

It's no secret that website video production has fast become the premiere advertising vehicle in today's market - a clever and informative presentation can entertain, educate and ultimately bring visitors to your website through social media and cost-effective web ad campaigns.

Video Labs' talented team can help plan a targeted campaign by shooting, editing and producing your website video - all to gain you significant exposure.

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Video Labs
15237 Display Court
Rockville, MD 20850

http://www.videolabs.net/

sales@videolabs.net

VIDEO LABS CEO ELECTED PRESIDENT OF AIMMA

FOR IMMEDIATE RELEASE
Contact: Diane Greco
info@aimma.org

OCTOBER 11, 2010 --- BEDFORD HILLS, NY --- The American Information & Media Management Association (AIMMA) has announced the election of a new Executive Director/President and subsequent board of directors and officers. The new leadership was elected at the group’s recent meetings held October 8 & 9 in St. Louis, Missouri.

Michael Weiss, who has served on AIMMAs board of directors since 2005, has been elected the association’s Executive Director and President. Mr. Weiss has been a member of AIMMA since 2001 and is also the Chief Executive Officer of Video Labs, a Rockville, Maryland, media marketing firm.

Founded in 1987 as the AVDA (American Video Duplication Association), AIMMA is a senior executive-level organization of independent media manufacturing and service company owners and operators. All members manufacture media or provide related services, and the association is inclusive of replicators, duplicators, packaging companies, printers, fulfillment houses, production/postproduction companies and authoring facilities. Membership is open to all North American media management companies regardless of size or medium manufactured/provided.

Two new board members were elected, two appointed, and officers named. New board members, Jad Porter of Design Video Communications (DVC), Ram Nomula of MAM-A and Chris Elmore of International Media Services (IMS), will join serving members Michael Weiss of Video Labs, Dan Redd of Replicopy, Jerry Koerner of Video Services Group (VSG), Max Wyler of Accord Productions and Mary Reeves of Spinergy.

The board elected the following officers:
Executive Director/President: Michael Weiss, Video Labs (Rockville, MD)
Vice President/Programs: Dan Redd, Replicopy (Carrollton, TX)
Board Member & Secretary: Jerry Koerner, VSG (St. Louis, MO)
Board Member: Jad Porter, DVC (Indianapolis, IN)
Board Member: Ram Nomula, MAM-A (Colorado Springs, CO)
Board Member/Membership: Chris Elmore, IMS (Fort Mill, SC)
Board Member/Marketing: Max Wyler, Accord Productions (Miami, FL)
Board Member/Immediate Past President: Mary Reeves, Spinergy (Rochester, NY)
Treasurer: Tom Whitworth, Synchronicity Mastering Services (Salt Lake City, UT)

The recent AIMMA meeting agenda included the association’s business meeting, presentations on digital asset management, encoding and media packaging. In addition, representatives of member company DiscMakers led a marketing training session. Meeting sponsors were Snell, Empress Digital, CShell Packaging Products and EcoDisc.

“This most recent meeting reflected a pattern of growth for AIMMA. With a 35% increase in membership and a meeting inclusive of relevant topics such as marketing, revenue generation, digital asset management and best business practices, AIMMA continues to be the most well-rounded of media-related associations,” stated AIMMA President Michael Weiss.

AIMMA member companies comprise the majority of the non-theatrical replication and duplication capacity in the North American market and related content delivery solutions. The organization was established to advance the interests of the media manufacturing industry and its members through collective advocacy, education and networking. For additional information about AIMMA, visit http://www.aimma.org/.

Video Labs Selected as Recipient of The Gazette of Politics and Business Third Annual Exceptional 53 Business Award

Rockville, MD----------September 20, 2010

Video Labs, the Rockville, MD-based media marketing and services firm, is proud to announce its inclusion as one of the 53 most exceptional businesses in the State of Maryland as recognized by The Gazette of Politics and Business.

The P&B Exceptional 53 Award program, produced by The Gazette P&B, acknowledges Maryland’s top 53 businesses and organizations based on criteria that included the recipient company’s annual revenue and employee growth, as well as noteworthy product or service innovations, community service efforts, strategies for success through the economic downturn, and reputation as a “good place to work.”

“I applaud these exceptional Maryland businesses that are consistently on the leading edge of innovation and doing their part to help through their pro-active community service programs. To make the 53 list is a great accomplishment,” said Cliff Chiet, publisher of The Gazette P&B.

“Having been in existence for over 32 years, Video Labs appreciates being recognized for its efforts involving community and industry support, along with measures used to enable operational and client-driven efficiencies,” stated CEO Michael Weiss. Michael also stated, “It’s an honor to be recognized as one of Maryland’s best businesses by such a well-respected publication.”

With this recognition, Video Labs continues its commitment to invest in technology and media distribution services. Video Labs media solutions offers its clientele the widest range of Videotape/Broadcast duplication, High Definition cloning, International standards conversion, Blu-ray/DVD/CD duplication/replication, authoring, postproduction, captioning, packaging, distribution, and digital media delivery. Video Labs continues to offer its clientele rush service every day of the year.
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For more information, please contact Video Labs at 301-217-0000, or reach Video Labs on the web at http://www.videolabs.net/ or via email - mailto:sales@videolabs.net/mweiss@videolabs.net

Use All Forms Of Media To Communicate

Let Your Message Evolve. . .

Communicating Your Message
At Video Labs, we love it when a customer stops by to regale us with nostalgic tales of the good old VHS days. The typical comment is, "Can you believe we used to work with VHS?"

We know, we know. Things were so simple back then. These days the media landscape is a vast frontier with many options for communicating your message - online delivery, webinar, social media, high definition videotape, and, of course, optical discs like Blu-ray, DVD and CD. Planning a marketing strategy in this changing economy can be a challenge. So, how should you spend your valuable marketing dollars to convey your message and effectively hit the target audience? Which screen is the best for your message?

Good News - There are Many Eggs for All the Baskets
The American appetite for consuming media has never been greater - Nielsen reports that the average user logged 140 hours of TV, 27 hours of Internet and 3 hours of mobile screen time per month; 57% of consumers reported watching TV while simultaneously online at least once a month. Industry experts have a name for it - "The Three Screens" - TV, computer and mobile device. Based on that, smart marketing includes a comprehensive approach - one version for each screen. Thus, your strategy to convey an important message would be served best by using
multiple media formats, increasing your chances of reaching the audience.

Industry Update - Discs Get You Noticed!
Not so fast! Slow down ! Don't pull the plug on discs yet! While some might say that online delivery of corporate presentations offers the most cost-effective approach, consider some of these recent industry studies.

> For video, DVD is still an industry standard for quality, accessibility and ease of use. While it's been thrilling to see the increase in quality of web-related video, viewing can still be compromised by slow to intermittent connection speeds. In addition, it's difficult to determine if the viewer has proper software to view your video for optimal quality and functionality.

> Standards of quality for online hosting sites have increased as these sites have started to generate revenue from ad sales. Still, most sites restrict video into a browser window where it may sit side-by-side with plenty of other 'stuff' - all of which distract and detract from your message. For educational and training materials, you'll want to keep your viewer's attention as long as possible.

> Industry research indicates that cross-platform users will opt for the'best screen available' when given a choice, making their selection based on quality of screen experience, convenience and availability. Sales of HD TVs are still strong despite the slow consumer market for electronics.

> High quality packaging for disc media offers you an additional opportunity to enhance your message, providing a tangible look and feel. Social media messaging and emails can be easily lost and overlooked in the onslaught of messages that are received but a hard copy disc, nicely presented, may stay on someone's desk with your message front and center.

Communication Connection
The staff at Video Labs advises clients to consider all factors when communicating messages. Before settling on a particular type of media, consider the audience and what action is being asked of them. Video Labs will work with you to ensure the most effective forms of media are being used to communicate your message.

http://www.videolabs.net/
(800)800-8240
(301)217-0000
sales@videolabs.net
15237 Display Court
Rockville, MD 20850

Happy Holidays from Video Labs

http://www.videolabs.net/video-production/index.htm

Video Labs Welcomes the DTV Evolution

Despite setbacks, the latest industry news predicts that the DTV 'big switch' will be flipped on June 12, 2009 (www.nab.org). High- quality digital television will be more readily accessible across the country and, at the same time, broadcasters will have more High Definition capabilities. While many are already accustomed to the optimal viewing experience of digital television, this transition still presents a milestone in our industry. At Video Labs, we're here to help you be ready for the "Evolution" of broadcast delivery.

SpoTTrac DigitalCertified for Nielsen Tracking Services
Video Labs has added a Nielsen-certified SpoTTrac Digital encoding system to its host of broadcast services, replacing the outdated analog Sigma encoder. Producers, advertisers and broadcasters have long relied on Nielsen Tracking Services to verify audience exposure to its messages. With SpoTTrac Digital, we'll help you make the transition to TV's next big milestone. SpoTTrac Digital features the latest tracking mechanism for PSAs and commercials - an embedded watermark in the audio that transfers to all formats including broadcast tapes, DVDs and even digital video files (like Quicktime files for the web). During the real-time encoding process, SpoTTrac Digital embeds Nielsen's patented ID into both the video and audio content and does not affect the quality. As an extra efficiency, Nielsen's tracking information is sent automatically via the Internet for overnite reporting.

High Definition Closed CaptioningIt's an HD World We Live In
What's next, you might ask? You guessed it - captioning and subtitling for High Definition formats. Our new HD captioning encoder has been polished, tested and is presently ensuring broadcast projects are fitted for HD closed captioning. We chose the HDE-3000 from Link Electronics as it meets with the strictest requirements for broadcast while also allowing us to insert slates, bugs, TV rating icons and subtitling. Count on us to support you with captioning services for 1080i, 1080p, 1080sf and 720p HD deliverables as well as captioning services for all your standard definition tape formats, DVD and web-based compressions.