Video Labs Selected as Recipient of The Gazette of Politics and Business Third Annual Exceptional 53 Business Award

Rockville, MD----------September 20, 2010

Video Labs, the Rockville, MD-based media marketing and services firm, is proud to announce its inclusion as one of the 53 most exceptional businesses in the State of Maryland as recognized by The Gazette of Politics and Business.

The P&B Exceptional 53 Award program, produced by The Gazette P&B, acknowledges Maryland’s top 53 businesses and organizations based on criteria that included the recipient company’s annual revenue and employee growth, as well as noteworthy product or service innovations, community service efforts, strategies for success through the economic downturn, and reputation as a “good place to work.”

“I applaud these exceptional Maryland businesses that are consistently on the leading edge of innovation and doing their part to help through their pro-active community service programs. To make the 53 list is a great accomplishment,” said Cliff Chiet, publisher of The Gazette P&B.

“Having been in existence for over 32 years, Video Labs appreciates being recognized for its efforts involving community and industry support, along with measures used to enable operational and client-driven efficiencies,” stated CEO Michael Weiss. Michael also stated, “It’s an honor to be recognized as one of Maryland’s best businesses by such a well-respected publication.”

With this recognition, Video Labs continues its commitment to invest in technology and media distribution services. Video Labs media solutions offers its clientele the widest range of Videotape/Broadcast duplication, High Definition cloning, International standards conversion, Blu-ray/DVD/CD duplication/replication, authoring, postproduction, captioning, packaging, distribution, and digital media delivery. Video Labs continues to offer its clientele rush service every day of the year.
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For more information, please contact Video Labs at 301-217-0000, or reach Video Labs on the web at http://www.videolabs.net/ or via email - mailto:sales@videolabs.net/mweiss@videolabs.net

Use All Forms Of Media To Communicate

Let Your Message Evolve. . .

Communicating Your Message
At Video Labs, we love it when a customer stops by to regale us with nostalgic tales of the good old VHS days. The typical comment is, "Can you believe we used to work with VHS?"

We know, we know. Things were so simple back then. These days the media landscape is a vast frontier with many options for communicating your message - online delivery, webinar, social media, high definition videotape, and, of course, optical discs like Blu-ray, DVD and CD. Planning a marketing strategy in this changing economy can be a challenge. So, how should you spend your valuable marketing dollars to convey your message and effectively hit the target audience? Which screen is the best for your message?

Good News - There are Many Eggs for All the Baskets
The American appetite for consuming media has never been greater - Nielsen reports that the average user logged 140 hours of TV, 27 hours of Internet and 3 hours of mobile screen time per month; 57% of consumers reported watching TV while simultaneously online at least once a month. Industry experts have a name for it - "The Three Screens" - TV, computer and mobile device. Based on that, smart marketing includes a comprehensive approach - one version for each screen. Thus, your strategy to convey an important message would be served best by using
multiple media formats, increasing your chances of reaching the audience.

Industry Update - Discs Get You Noticed!
Not so fast! Slow down ! Don't pull the plug on discs yet! While some might say that online delivery of corporate presentations offers the most cost-effective approach, consider some of these recent industry studies.

> For video, DVD is still an industry standard for quality, accessibility and ease of use. While it's been thrilling to see the increase in quality of web-related video, viewing can still be compromised by slow to intermittent connection speeds. In addition, it's difficult to determine if the viewer has proper software to view your video for optimal quality and functionality.

> Standards of quality for online hosting sites have increased as these sites have started to generate revenue from ad sales. Still, most sites restrict video into a browser window where it may sit side-by-side with plenty of other 'stuff' - all of which distract and detract from your message. For educational and training materials, you'll want to keep your viewer's attention as long as possible.

> Industry research indicates that cross-platform users will opt for the'best screen available' when given a choice, making their selection based on quality of screen experience, convenience and availability. Sales of HD TVs are still strong despite the slow consumer market for electronics.

> High quality packaging for disc media offers you an additional opportunity to enhance your message, providing a tangible look and feel. Social media messaging and emails can be easily lost and overlooked in the onslaught of messages that are received but a hard copy disc, nicely presented, may stay on someone's desk with your message front and center.

Communication Connection
The staff at Video Labs advises clients to consider all factors when communicating messages. Before settling on a particular type of media, consider the audience and what action is being asked of them. Video Labs will work with you to ensure the most effective forms of media are being used to communicate your message.

http://www.videolabs.net/
(800)800-8240
(301)217-0000
sales@videolabs.net
15237 Display Court
Rockville, MD 20850

Online Video Production

Got a Message? We Can Help!
Video Labs Online Video Production

We all know how quickly an entertaining video can makes its way around the web. Effective online video marketing is fast becoming the premiere advertising vehicle, thanks to high-speed connections, no cost hosting sites like YouTube and the popularity of social networking sites. Smart marketers are taking advantage of these cost effective methods of spreading their message - now you can too!

Check out the latest statistics:
> In effectiveness, online video beat TV ads in both product recall and brand awareness by more than 35%. Experts believe that online viewers are more actively engaged than TV viewers. So, product demos and information pieces tend to have a better response online.

> Compared to other forms of web ads, viewers click video ads twice as often. And, click-through rates are 4-5 times higher than ads with traditional text and images.

> Viewers tend to watch a video two-thirds of the way through - so, keep the message short and keep it up front.

With the right presentation, online videos can entertain, inform and ultimately bring visitors to your website. Whether you've got a product or service to demonstrate, a branded corporate presentation to post or a training seminar for your employees, Video Labs can help you plan, produce and shoot an effective web video. Contact your Video Labs Account Representative today!

(800)800-8240
(301)217-0000
sales@videolabs.net
www.videolabs.net